Say what you mean.
Plain English beats clever small print. We want customers to understand what a service does, what it costs and what happens next.
Our principles
Nothing revolutionary.
Just decent business.
Technology changes quickly. The basics of treating people properly don't need to.
Charge fairly.
A sustainable business needs to make money. It doesn't need confusing prices, manufactured urgency or unpleasant surprises at renewal.
Don't build traps.
We would rather keep a customer because the service is worth keeping. Cancelling or leaving shouldn't require an obstacle course.
Privacy is a responsibility.
Personal information deserves care. We aim to collect only what is useful to provide and protect the service, and not simply because collecting more data is possible.
Own the problem.
No business gets everything right. When something goes wrong, the useful response is to understand it, communicate clearly and put it right where we can.
Build things we'd use ourselves.
That is a useful test for features, prices and policies. If a decision would make us uncomfortable on the customer side of the counter, it probably needs another look.
In short
Useful product. Fair price.
Proper service.
There are more complicated ways to write a company philosophy. We prefer this one.